Basic Essentials For Online Advertising(Facebook, Google, Analytics, and e-mail marketing) For Shopify Stores.
Ready to start advertising your business on the biggest online platforms like Facebook, Google, and YouTube? That's great news but a lot of businesses are unaware of the back end setup that is necessary before you can properly leverage these mediums.
This will also include integration of Klaviyo one of the most in depth and feature rich e-mail marketing platforms available today. We will create your custom e-mail and text capture pop up as well as 3 custom automated flows that will send e-mails automatically whenever someone purchases, signs up for a newsletter, or forgets to checkout what's in their cart!
We will do a preliminary Zoom call to obtain the necessary permissions and then a 2-hour zoom call once setup is complete to explain and manage
Full details below:
Facebook Backend Setup
- FB pixel setup(captures FB customer data for retargeting)
- Business Manager Creation And Configuration
- Domain Verification(Claim ownership of your domain via FB)
- FB and Instagram page integration in business manager
- Aggregated event setup for iOS 14.5 and up advertising opt outs
- Ads manager creation so you can begin to advertise correctly on Facebook & Instagram
- Google Analytics Tag(tracks website data)
- Google Conversion Tracking Tag
- Google Search Console Configuration(manually index on Google and assist with SEO)
- Google Ads interface setup and configuration so you can begin to run ads on Google and Youtube when ready
- Klaviyo and Shopify integration
- Integration of your products data feed into klaviyo to quickly offer your products through e-mail
- Klaviyo Subscriber Page setup
- Klaviyo E-mail and SMS capture pop-up creation and configuration
- Email segmentation
- Kaviyo Welcome Series, First Purchase Series, and Abandoned cart series automated flows(3 flows for each category)
Turn around time: 3-5 days
Required: Facebook user profile, Facebook Business Page, and Shopify Site or WordPress site
What we need from you: Facebook login and Google e-mail you want to be used for Google Analytics and Google Search Console
