The new generation of Internet users spend more than 11 hours per day on Social Media, an increase from 2018 at 9 hours per day. Most people start their day browsing through popular platforms like Instagram, Facebook, Twitter, Snapchat and the list goes on. These platforms now have added more features that keep you on their platform to browse through business's products, service offerings and even complete a purchase all without leaving the social app.

Facebook and Google ads are really great for small businesses because they’re a low risk and potentially high reward way to reach new customers. Both platforms make it easy to find those who are most likely to want to interact with your brand, which makes lead generation and conversion an easier task. And if you’re willing to go the extra mile and sort through the analytics that come back from your campaigns, you can use that information to further refine your approach in the future, thereby creating more and more effective advertising campaigns each time.

The Facebook Pixel is a line of code that you insert into your website in order to track customer behavior on your website that happens as a result of your advertising efforts. This provides you with measurable data, so that you know if your ads achieved the desired results. This data can also help to inform your future marketing efforts. When you understand what was successful and what didn’t work so well in a given campaign, you can make changes to amplify the successes and pivot from the failures in the future.